Over the past 3 years, Turf has called on, visited, and engaged in-person and on the phone, over 5,000 ODs.
We "get to" and interact with the doctor 90% of the time.
We understand and share with you:
> How to access ODs in their offices at a high rate, and engage them the right way
> What’s important to ODs when it comes to working with ophthalmology
> How to convert an OD to trying your practice/surgeon out
> How to maintain and grow market share from an OD
> How to make you more efficient at your job
> How to have more fun, impress your bosses, and grow in your career!
THE COURSE AND PROGRAM
A remote-learning course covering every key aspect of the OD Liaison role.
What you learn at ODLU can be immediately implemented in your market.
See a difference in your approach, efficiency, and results from the first class.
With small class sizes and individualized learning, the ODLU program blends essential Sales Skills with Best Practices in the OD Liaison role, including:
** Now with Best Practices during COVID **
Knowing your "product"
Analyzing your market
Time and territory management
Getting to the doctor
Engaging the doctor
Engaging the staff
High impact note taking
Successful MD-OD engagements
Running powerful CE events
... and more
Improve your sales skills & confidence
Gain confidence and skills to get access to optometrists (vs. the staff).
Truly optimize your time and effort in the field and at your desk.
Gain actionable insights into how top-performing OD Liaisons run their markets.
Exceed your goals and objectives
Learn the best paths for converting ODs to send to your practice for the first time.
Gain best practices in growing the share of referrals from ODs who currently send to your practice.
Learn how to adjust your message by OD archetype.
Grow in your role and have more fun
The job is more fun when the ODs and ODs' staff are happy you're there.
Knowledge is power: understand your referral market like never before.
Impress your entire practice with improved effectiveness and increased results.
FREE Radius Subscription
Included and used as part of the course, Radius is the first and only tool built specifically for OD Liaisons.
Radius makes referral outreach more efficient and effective.
It's our own CRM-like app, which we built and use every day -- because managing a referral business in Excel is crazy!
Radius puts your entire referral market in your hand. Notes from encounters. Tasks and to-dos in one place for the entire practice to see. And best of all, no more Excel.
Keep track of everything about the doctors referring to you and not referring to you. See who they are, log what’s been done, assess what’s next, and grow your business.
Contact Us Today
For more information, please complete the form below.
(Ask about Special Pricing for early sign-ups in the next ODLU session!)
Steve has 20+ years of sales and commercial leadership positions, both inside and outside of the eye care industry. He has grown revenues at Allergan, CenterVue, Alphaeon, and Tracey Technologies, and more.
Over the past five years, Steve has called on and engaged 1000s of ODs in their offices as a co-founder and leader of the Turf Health team.
In 2016, Steve was inducted into the Kalamazoo College Hall of Fame where he was an All-American and nationally ranked collegiate tennis player. Steve enjoys outdoor activities in and around downtown Chicago and, more than anything else, hanging out with his 3-year old son.
Sean has spent over two decades bringing innovative solutions to physicians. He has held field and executive level marketing, sales and business development roles in healthcare across his career, spanning devices, diagnostics, software and services.
Over the past five years, Sean has called on and engaged 1000s of ODs in their offices as a co-founder and leader of the Turf Health team.
Recruited to run cross-country in college, Sean ended up playing basketball for the fighting Camels of Connecticut College. When not spending time with wife and two super-hero daughters, Sean can be found on a basketball court somewhere in Greater Boston.