ODLU

Go from Liaison to Superhero
Take your outreach efforts and results to the next level with OD Liaison University courses for ophthalmology practice liaisons and marketing pros.

Brought to you by Turf Health and our experience from over 5,000 OD engagements.
High Impact, Real World, Pragmatic Skills Training
"If you're in the field meeting with ODs, take this course.
There isn't a better set of experts to learn from to become empowered to master your job!"

Kathy Otto, Director of Marketing, Fichte, Endl & Elmer Eyecare, Buffalo, NY
Learn from Experts
Over the past 3 years, Turf has called on, visited, and engaged in-person and on the phone, over 5,000 ODs.
We "get to" and interact with the doctor 90% of the time.

We understand and share with you:

> How to access ODs in their offices at a high rate, and engage them the right way

> What’s important to ODs when it comes to working with ophthalmology

> How to convert an OD to trying your practice/surgeon out

> How to maintain and grow market share from an OD

> How to make you more efficient at your job

> How to have more fun, impress your bosses, and grow in your career!
THE COURSE AND PROGRAM
A remote-learning course covering every key aspect of the OD Liaison role.

What you learn at ODLU can be immediately implemented in your market.
See a difference in your approach, efficiency, and results from the first class.

With small class sizes and individualized learning, the ODLU program blends essential Sales Skills with Best Practices in the OD Liaison role, including:

** Now with Best Practices during COVID **
Core philosophies
OD archetypes
Knowing your "product"
Analyzing your market
Setting goals
Pre-call planning
Time and territory management
Getting to the doctor
Engaging the doctor
Engaging the staff
Overcoming objections
High impact note taking
Successful MD-OD engagements
Running powerful CE events
... and more
Improve your sales skills & confidence
Gain confidence and skills to get access to optometrists (vs. the staff).
Truly optimize your time and effort in the field and at your desk.
Gain actionable insights into how top-performing OD Liaisons run their markets.
Exceed your goals and objectives
Learn the best paths for converting ODs to send to your practice for the first time.
Gain best practices in growing the share of referrals from ODs who currently send to your practice.
Learn how to adjust your message by OD archetype.
Grow in your role and have more fun
The job is more fun when the ODs and ODs' staff are happy you're there.
Knowledge is power: understand your referral market like never before.
Impress your entire practice with improved effectiveness and increased results.
FREE Radius Subscription
Included and used as part of the course, Radius is the first and only tool built specifically for OD Liaisons.

Radius makes referral outreach more efficient and effective.
It's our own CRM-like app, which we built and use every day -- because managing a referral business in Excel is crazy!

Radius puts your entire referral market in your hand. Notes from encounters. Tasks and to-dos in one place for the entire practice to see. And best of all, no more Excel.

Keep track of everything about the doctors referring to you and not referring to you. See who they are, log what’s been done, assess what’s next, and grow your business.
Administrators and Practice Owners:
If you're here, you're engaging the ODs in your market. You want more surgical referrals. And you want to prevent referral loss. That's the bottom line of every OD Outreach effort.

What's the value of a new referring OD? Or the prevention of the loss of a top referring practice? It can be hundreds of thousands of dollars a year. It also can be an annuity if the relationship is managed the right way.

ODLU is designed to help you maximize the investment you've already made in your marketing personnel. Whether you have a full team of practice liaisons, one full-time representative, or someone handling OD outreach on a part-time basis, ODLU will teach them the right approach, the skills, and the pragmatic steps to establish, grow, and maintain referral relationships with the ODs in your market.
Contact Us Today
For more information, please complete the form below.
(Ask about Special Pricing for early sign-ups in the next ODLU session!)
Name

Email

Phone

Please include your practice name and city/state. Thanks!

Comment

Go from Liaison to Superhero

Take your outreach efforts and results to the next level with OD Liaison University courses for ophthalmology practice liaisons and marketing pros.

Brought to you by Turf Health and our experience from over 5,000 OD engagements.

High Impact, Real World, Pragmatic Skills Training

"If you're in the field meeting with ODs, take this course.
There isn't a better set of experts to learn from to become empowered to master your job!"

Kathy Otto, Director of Marketing, Fichte, Endl & Elmer Eyecare, Buffalo, NY

Learn from Experts

THE COURSE AND PROGRAM

A remote-learning course covering every key aspect of the OD Liaison role.

What you learn at ODLU can be immediately implemented in your market.
See a difference in your approach, efficiency, and results from the first class.

With small class sizes and individualized learning, the ODLU program blends essential Sales Skills with Best Practices in the OD Liaison role, including:

Improve your sales skills & confidence

Exceed your goals and objectives

Grow in your role and have more fun

FREE Radius Subscription

Administrators and Practice Owners:

Contact Us Today

For more information, please complete the form below.
(Ask about Special Pricing for early sign-ups in the next ODLU session!)

Go from Liaison to Superhero

Take your outreach efforts and results to the next level with OD Liaison University courses for ophthalmology practice liaisons and marketing pros. Brought to you by Turf Health and our experience from over 5,000 OD engagements.

High Impact, Real World, Pragmatic Skills Training

"If you're in the field meeting with ODs, take this course. There isn't a better set of experts to learn from to become empowered to master your job!" Kathy Otto, Director of Marketing, Fichte, Endl & Elmer Eyecare, Buffalo, NY

Learn from Experts

THE COURSE AND PROGRAM

A remote-learning course covering every key aspect of the OD Liaison role. What you learn at ODLU can be immediately implemented in your market. See a difference in your approach, efficiency, and results from the first class.

With small class sizes and individualized learning, the ODLU program blends essential Sales Skills with Best Practices in the OD Liaison role, including:

Improve your sales skills & confidence

Exceed your goals and objectives

Grow in your role and have more fun

FREE Radius Subscription

Administrators and Practice Owners:

Contact Us Today

For more information, please complete the form below. (Ask about Special Pricing for early sign-ups in the next ODLU session!)

Take your outreach efforts and results to the next level with OD Liaison University courses for ophthalmology practice liaisons and marketing pros.

Brought to you by Turf Health and our experience from over 5,000 OD engagements.

"If you're in the field meeting with ODs, take this course.
There isn't a better set of experts to learn from to become empowered to master your job!"

Kathy Otto, Director of Marketing, Fichte, Endl & Elmer Eyecare, Buffalo, NY

A remote-learning course covering every key aspect of the OD Liaison role.

What you learn at ODLU can be immediately implemented in your market.
See a difference in your approach, efficiency, and results from the first class.

For more information, please complete the form below.
(Ask about Special Pricing for early sign-ups in the next ODLU session!)